There is a lot of function about the loyalty program, but I think I've got this figured out. Today I went up a "tier." Every day it seems if we max our loyalty points we can go 10% towards the next tier. The key item is: can we get to gold and platinum? At gold there is better loot that can be redeemed. At platinum level there are several awesome items that each player can buy once. At the emerald level there are no fantastic items to buy, but several items that are useful - especially for lower-level players.
I have friends who have gotten around the limit of the number of loyalty points you can receive a day. They were told, with the earlier version of the loyalty program that without buying points you cannot make the jump to gold or platinum. I'm waiting to see if that is still the case.
Please note that the Mafia Wars loyalty program is separate from "Rewardville" - Zynga cross game loyalty program in beta.
Rewardville uses the lotto infrastructure and lets you accumulate levels by playing multiple games. As I log in, my level 14 lets me get items of around 70 for their best score.
At level 20 I could get items at about 75. At level 40 items of around 90 are unlocked.
If people are allowed to actually advance all their levels, it seems that in both of these systems it would take about 3/4 of a year to get to the maximum levels.
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