Tuesday, February 8, 2011

New Loyalty Point Program

Zynga has released yet another wrinkle to its loyalty program: tiers. If you keep track of your points, I've noticed my "percentage towards Gold level" has ranged from 29% to 81%. The reality of this: if you don't buy points, you are an Emerald player.

Let's dig into this.



First, I am a high-level Emerald player: I get the maximum number of loyalty points per day by sending and receiving dozens of gifts and helping on up to 200 jobs a day. As such I wondered "why am I tier 13?"

Take a look at the tiny print.

² Social Loyalty Points from feeds, tier earnings, and exclusive earnings have 1/10 the weight of full Loyalty Point earned through purchases

I estimate that I earn 300-500 loyalty points a day. However, since these are not purchased points, that amounts to 30-50 points per day.

What do these points buy? There is a lot of interesting, inexpensive loot for lower-level players - like chop shop parts. For high-level players the Green Mamba has been the best buy almost since the program's inception.

My real question: can we NOW, if we play ENOUGH, get to Gold an Platinum levels? There are items under the platinum reward level that make a "credit card player" untouchable!

Happy Hunting!


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